Porsche-198

Porsche

Almost a century after its founder started designing automobiles,

Porsche is still going strong and that’s the result of a premier cure

for a mid-life crisis similar to Harley - Davidson. Porsche's lineup

includes four model lines: the Boxster, the 911 models, the

Cayenne SUV, and the Carrera GT. And if these vehicles are

too expensive, Porsche also offers watches, luggage, and tennis

rackets bearing its name. Descendants of the founding family

still control the company and these days it has enlarged its area

by offering consulting services to other companies involved in

auto and furniture manufacturing, mechanical and electronic

engineering, and construction.

Over the years, Porsche transformed itself from serious

money-loser into one of the most profitable car companies in

the world, all this while other car manufactures toil over cash

incentives, market share and strategies for the Chinese market.

Porsche has constantly rolled out new products and despite

the costs and risks is has quadrupled its annual unit sales in just

under a decade. The most recent debuts are the Boxster and the Cayenne.

And so far, the key of their success seems to be the long

product life cycles and the company intends to maintain this

strategy.

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